FC Goa are delighted to announce the elevation of Kingfisher Packaged Drinking Water, one of India’s most iconic brands, from Associate Sponsor to Principal Sponsor – Back of Jersey for the next three seasons of the Indian Super League (ISL), covering 2024-25 to 2027-28.

This upgraded partnership highlights Kingfisher Packaged Drinking Water’s deep-rooted passion for football and its steadfast commitment to advancing the sport in India.

During the recently concluded 2023-24 season, Kingfisher Packaged Drinking Water logo was displayed on the pendant of the Gaurs‘ jersey. With the renewed partnership, the logo will now take a more prominent position on the back of the jersey, reflecting the growing strength of the relationship between these two iconic brands.

In addition to this enhanced visibility, Kingfisher Packaged Drinking Water will assume the title of Principal Sponsor for ‘Road To Goa,’ an FC Goa Intellectual Property (IP) that involves an annual five-a-side football tournament, engaging participants from across the state of Goa. Further deepening the collaboration, Kingfisher Packaged Drinking Water and FC Goa will launch an exclusive line of club merchandise, celebrating the vibrant spirit of the Gaurs and their passionate supporters.

Mr. Ravi Puskur, CEO of FC Goa, shared his excitement about the strengthened partnership, stating, “We are thrilled to welcome back Kingfisher Packaged Drinking Water as a back of the jersey sponsor, a brand that has been part of some of the most memorable moments in our Club’s history. Their return feels like a homecoming, evoking the glory of winning our first two major silverwares ever – the ISL League Winners’ Shield and the Super Cup – with Kingfisher Packaged Drinking Water’s logo on our backs, in 2019 and 2020.

“As we embark on this new chapter together, we are committed to delivering even greater experiences for our fans – both on match days and beyond. Together, FC Goa and Kingfisher Packaged Drinking Water will create a legacy of excellence, celebrating the beautiful game and the vibrant culture of Goa,” he added.

Commenting on the partnership, Mr. Vikram Bahl, Chief Marketing Officer at United Breweries, said, “Our collaboration with FC Goa has been more than just a sponsorship, it’s about fostering a deep connection with a community that shares our love for football and good times.”

“Last season, FC Goa exceeded our expectations, both on and off the pitch, making our decision to extend and elevate our partnership an easy one. Goa is a cultural hub that has always held great significance for Kingfisher Packaged Drinking Water, and we are excited to continue our journey with the Gaurs, creating unforgettable experiences for fans and promoting our love for the sport,” he added.

This upgraded collaboration promises to be a journey filled with excitement, camaraderie, and shared success, as Kingfisher Packaged Drinking Water and FC Goa unite once again to celebrate their mutual love for football.